Thursday 22 November 2012

Methodologies.


The key theories I'll be looking into will be Structuralist theory and Semiotics. Structuralism is the theoretical framework that is used to understand language in relation to a larger system or structure.  It is also used in conjunction with film theory to emphasise how films convey meaning though the use of signs and conventions, based on social and cultural expectations. Semiotics is the study of signs and the various connotations those signs may have within specific cultures and societal groups. The reason for adopting these particular theoretical approaches is because the environment I want to design must rely solely on visual cues to imply backstory and character, signs and connotations will be a fundamental part of my project.  

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